The appearance of the first ReplayTV
and TiVo models--the pioneering Gemini of digital video recording--in
the number three spot on our list may be a measure of how much we all
hate TV commercials. The concept is simple: Digitize the TV signal and
stream it to an internal hard drive, so the user can pause, rewind,
fast-forward, or record programs at will. For the first time, users
flummoxed by their VCRs (#29)
could record an entire season of shows with a few clicks of the remote.
And yes, it may be cheating to count these two products as one, but
they appeared at virtually the same time, and each brought different yet
important strengths to the DVR table. TiVo undoubtedly won the
brand-recognition competition: When Janet Jackson suffered her infamous
"wardrobe malfunction" at the 2004 Super Bowl, thousands of viewers
"TiVo'd it"--over and over and over. ReplayTV, on the other hand, was
more aggressive with commercial-skipping and networking features. In any
event, the success of these products may be their undoing, as digital
video recorders become a standard feature of cable and satellite set-top
boxes.
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