Lunchbox

A fixture on American work sites since the 19th century, the lunchbox became a cultural sensation at the midpoint of the 20th century. Between 1950 and 1970, 120 million branded lunchboxes shot off store shelves. The origin of the lunchbox boom dates to 1954, when Aladdin Industries launched the Hopalong Cassidy-branded kit ($2.39). In the first year alone, Aladdin sold 550,000 units more than it had the previous year.