Kodak Instamatic 100 (1963)
The marvel of this $15.95 camera was
its easy loading system. Kodak wanted to eliminate amateur errors and
make photography foolproof. To do this, the company put the film for
this camera--and its successors--into a plastic cartridge.
The user could pop the cartridge in and out, and not worry about
exposing the film to light or misaligning it so that it wouldn't
advance. To illuminate the subject, you placed a flashbulb in a little
compartment on the camera's top that popped open. The camera was hugely
popular: It is estimated that tens of millions of Instamatic-type
cameras were sold.
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